Marketing Manager
Location: Peterborough | Full-time, Permanent | £40k - £50k, depending on experience
OAL is looking for a Marketing Manager to own the marketing function for a growing automation and robotics business based in Peterborough.
You will report directly to the Managing Director. There is no marketing team above you, no layers of approval, and no corporate playbook to follow. You will plan, produce, and deliver marketing activity that drives commercial growth across OAL's automation solutions for the UK food industry.
This is a hands-on role. You will be writing campaigns, filming video content in our demo facility and on customer sites, running LinkedIn and email activity, managing freelancers, and reporting on what is working. You will also be the person who decides what to prioritise and how to spend the budget.
If you want ownership and variety rather than a narrow specialism inside a large team, this is that role.
What you will actually do
Content and campaigns. Plan and deliver B2B marketing campaigns from brief to results. Write copy for LinkedIn, email, web, case studies, and blogs. Repurpose content across formats to get maximum reach from every piece of work.
Video production. Plan, film, and edit video content for campaigns, social media, and events. Write scripts, build storyboards, and direct colleagues and customers on camera. OAL has a demo facility with live robotic systems, so there is no shortage of subject matter.
LinkedIn and email. Own OAL's LinkedIn presence and email newsletter. Draft, schedule, and track performance. Build the company's audience among engineers, technical managers, and operations leaders in food manufacturing.
CRM and analytics. Manage HubSpot: build campaign sends, maintain lists, and keep data clean. Track engagement, leads, website traffic, and sign-ups. Use the numbers to decide what to do more of and what to drop.
Suppliers and freelancers. Brief and manage external suppliers and freelancers to deliver design, content, and campaign support to a high standard.
Events and PR. Support trade events, awards submissions, PR activity, and customer communications as needed. Travel to events and customer sites is part of the role, so a full UK driving licence is essential.
What we are looking for
Experience in B2B or industrial marketing. You have worked in a business that sells to other businesses, ideally in manufacturing, engineering, automation, or a similarly technical sector. You understand longer sales cycles, multiple decision-makers, and the difference between a lead and a follower on LinkedIn.
Video production skills. You can pick up a camera, plan a shoot, direct non-actors, and edit footage into something worth watching. You do not need to be a professional videographer, but you need to be confident and competent behind the lens.
CRM and campaign analytics. You have used HubSpot or a similar platform to build campaigns, segment audiences, and report on performance. You are comfortable with data and use it to make decisions, not just to fill a slide.
Strong copywriting. You can write clearly and concisely for different audiences and channels. You know the difference between writing for LinkedIn and writing for a technical case study.
Organisation and initiative. You can manage multiple workstreams, brief suppliers, hit deadlines, and decide what matters most on any given week without being told.
Nice to have, not essential: experience in food manufacturing or automation environments, familiarity with Google Ads or paid social, and any formal marketing qualification. We will support your professional development with a dedicated training budget.
Why this role is different
You own the function. This is not a junior role inside a large marketing department. You run marketing. You report to the MD and have a direct line to commercial strategy.
The subject matter is genuinely interesting. OAL builds robotic systems, machine vision, packaging verification, and factory software for food manufacturers across the UK. You will be marketing real technology that runs on real production lines, not abstract services or software dashboards.
You can see and film what you are marketing. OAL's Peterborough facility includes a live demo cell with robotic systems. You will have access to working automation to create content, host visits, and build campaigns around.
Flexible working. The role is hybrid. You will need to be in Peterborough regularly for filming, facility access, and team collaboration, but you will not be expected at a desk five days a week.
Professional development. OAL will fund training, courses, and professional development to help you grow in the role.
About OAL
OAL helps food manufacturers automate. Based in Peterborough, we design and deploy automation systems including machine vision, robotic palletising, barcode and label verification, and factory software. Our systems run on production lines across the UK food industry, serving manufacturers who supply the major retailers.
We are a family-owned business with a serious engineering culture. The team is small enough that your work will be visible and your decisions will matter.
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