Technical Area Sales Manager - Industrial Automation

Lord Search & Selection
Cheshire, United Kingdom
Yesterday
£50,000 – £60,000 pa

Salary

£50,000 – £60,000 pa

Posted
20 Oct 2026 (Yesterday)

North West & North Wales
Up To £60,000 + Bonus + Co Car + Co benefits


Our retained client is a globally recognised leader in industrial automation technology, renowned for innovation, engineering excellence, and long-term customer partnerships. We are looking to appoint a dynamic and commercially driven Area Sales Manager to manage and develop the North West and North Wales territory.

The Role

Reporting to the Sales Manager you will be responsible for developing existing customer relationships while identifying and securing new business opportunities across a broad range of industrial sectors including OEMs, systems integrators, and end users.

Key responsibilities will include:

  • Managing and growing an established sales territory.
  • Developing relationships with OEMs, system integrators, distributors, and end-user customers.
  • Identifying new project opportunities and driving specification sales activity.
  • Providing technical and commercial support across our client's automation portfolio.
  • Working closely with inhouse technical specialists and support teams.
  • Delivering against agreed sales targets and growth objectives.
  • Maintaining strong market awareness and competitor knowledge.

Candidate Profile

We are keen to speak with ambitious and technically capable sales professionals currently operating within industrial automation sector or engineering sales related technologies.

Suitable backgrounds may include:

  • Industrial networking / IO-Link
  • PLCs & controls
  • Machine vision
  • Factory automation
  • Robotics
  • Electrical or mechanical engineering sales

What's on Offer

  • Opportunity to join a globally respected automation manufacturer
  • Strong brand reputation and high-quality product portfolio
  • Excellent career development prospects
  • Supportive and collaborative culture
  • Competitive salary and bonus package
  • Company car allowance and benefits package

To apply in confidence and to initiate an informal discussion, please submit a fully detailed CV with your current remuneration package and availability quotingreference 10525.

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