Technical Sales Manager

John Charles Limited
Birmingham, West Midlands (County)
10 months ago
Applications closed

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John Charles Search is representing a global leader in intralogistics and warehouse automation solutions. With a strong international presence, decades of experience, and a reputation for innovation, our client designs, manufactures, and implements state-of-the-art automation systems for customers across multiple industries, from e-commerce and retail to FMCG and pharmaceuticals.

They are now seeking a Technical Sales Manager to expand their UK footprint and win new customers through solution-based sales. This is an exciting opportunity to work with complex, high-value automation projects in a consultative sales environment.

The Role

As a Technical Sales Manager, you will drive business growth by:



Leading solution-based sales engagements, understanding customer challenges, and shaping tailored automation solutions.

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Developing new business opportunities within the UK, targeting industries such as e-commerce, retail, FMCG, 3PL, and manufacturing.

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Working with solution engineers and project teams to create proposals, layouts, and ROI-driven business cases.

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Managing the end-to-end sales cycle – from prospecting and qualification to negotiation and contract closure.

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Building long-term customer partnerships, positioning yourself as a trusted advisor in warehouse automation.

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Keeping abreast of market trends and competitor activity, feeding insights back to the wider business.

Candidate Profile

We are seeking an experienced solution-based sales professional with a proven track record in selling automation or complex capital equipment solutions:

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5+ years’ experience in solution sales, consultative sales, or technical business development.

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Strong background in automation, robotics, material handling, or warehouse technology.

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Ability to sell value-driven, high-value projects rather than transactional products.

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Comfortable engaging with stakeholders from operations teams through to C-level executives.

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Strong technical and commercial acumen with the ability to interpret system layouts and processes.

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Resilient, proactive, and motivated by winning new business.

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Willingness to travel extensively across the UK (with some European travel).

What’s on Offer

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Competitive base salary + commission/bonus structure.

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Company car/allowance and full expenses package.

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Continuous training and development in advanced automation technologies.

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Opportunity to work with a globally recognised leader in warehouse automation.

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Clear progression path in a high-growth organisation

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