John Charles Search is representing a global leader in intralogistics and warehouse automation solutions. With a strong international presence, decades of experience, and a reputation for innovation, our client designs, manufactures, and implements state-of-the-art automation systems for customers across multiple industries, from e-commerce and retail to FMCG and pharmaceuticals.
They are now seeking a Technical Sales Manager to expand their UK footprint and win new customers through solution-based sales. This is an exciting opportunity to work with complex, high-value automation projects in a consultative sales environment.
The Role
As a Technical Sales Manager, you will drive business growth by:
Leading solution-based sales engagements, understanding customer challenges, and shaping tailored automation solutions.
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Developing new business opportunities within the UK, targeting industries such as e-commerce, retail, FMCG, 3PL, and manufacturing.
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Working with solution engineers and project teams to create proposals, layouts, and ROI-driven business cases.
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Managing the end-to-end sales cycle – from prospecting and qualification to negotiation and contract closure.
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Building long-term customer partnerships, positioning yourself as a trusted advisor in warehouse automation.
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Keeping abreast of market trends and competitor activity, feeding insights back to the wider business.
Candidate Profile
We are seeking an experienced solution-based sales professional with a proven track record in selling automation or complex capital equipment solutions:
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5+ years’ experience in solution sales, consultative sales, or technical business development.
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Strong background in automation, robotics, material handling, or warehouse technology.
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Ability to sell value-driven, high-value projects rather than transactional products.
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Comfortable engaging with stakeholders from operations teams through to C-level executives.
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Strong technical and commercial acumen with the ability to interpret system layouts and processes.
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Resilient, proactive, and motivated by winning new business.
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Willingness to travel extensively across the UK (with some European travel).
What’s on Offer
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Competitive base salary + commission/bonus structure.
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Company car/allowance and full expenses package.
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Continuous training and development in advanced automation technologies.
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Opportunity to work with a globally recognised leader in warehouse automation.
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Clear progression path in a high-growth organisation
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