Area Sales Manager

Job Title: Area Sales Manager – Instrumentation

Location: Field-based (North West)

Industry: Instrumentation / Process Control / Engineering

Reports to: National Sales Manager

Salary: £50-60k DOE plus commission, car and benefits

About the Company

My client is a leading manufacturer of precision instrumentation and process control solutions, serving industrial clients across the UK and internationally. Our portfolio includes flow, level, temperature, pressure, and analytical instruments used in sectors such as energy, water, chemicals, and manufacturing.

Area Sales Manager – The Role:

The Area Sales Manager, you’ll be responsible for driving sales growth across your designated territory. You’ll manage existing accounts, develop new business, and act as the key technical-commercial interface between our customers and internal teams.

Area Sales Manager - Key Responsibilities:

• Achieve annual sales targets and grow market share in your region
  
  
• Develop new business opportunities with industrial end users, OEMs, and distributors
  
  
• Maintain and expand relationships with existing clients
  
  
• Conduct site visits, product demonstrations, and technical consultations
  
  
• Collaborate with marketing to follow up on leads and campaigns
  
  
• Provide monthly sales forecasts and pipeline updates
  
  
• Represent the company at trade shows and industry events
  
  
• Maintain accurate CRM records and customer documentation
  
  Area Sales Manager – You:
  
  
• ONC/HNC or equivalent in Electrical, Electronic, or Mechanical Engineering (preferred)
  
  
• Technical background in instrumentation or industrial automation
  
  
• Proven field sales experience in instrumentation, process control, or related engineering products
  
  
• Strong understanding of flow, level, temperature, pressure, or analytical instruments
  
  
• Excellent communication and presentation skills
  
  
• Ability to manage time, territory, and customer relationships effectively
  
  
• Comfortable working independently and remotely
  
  
• Proficient in Microsoft Office and CRM systems
  
  
• Full UK driving licence
  
  Area Sales Manager - Benefits:
  
  
• Competitive base salary (£50-60k) + OTE up to £25K
  
  
• Company car, laptop, mobile phone
  
  
• Private medical insurance & pension scheme
  
  
• Career development with a market-leading manufacturer